Case studies

SAAS LAUNCH·AUGUST 8, 2026

How a B2B SaaS team shipped a launch video in one afternoon

From beat list to local H.264 — auto zooms, captions, and a homepage-ready cut without a motion designer on call.

B2B analytics team·6 min read

  • Homepage hero in < 1 day
  • Captions for mute social
  • Local MP4, no cloud encode
Vintage computer in a wildflower meadow illustrating a polished SaaS launch demo workflow

A mid-stage analytics SaaS needed a launch cut for a billing redesign. Design was busy. Marketing had a beat list — not a Premiere timeline. They used Screen Beaver on Windows: record the walkthrough, let auto polish land, caption, export locally.

The workflow

  • Wrote 7 beats: problem → new pricing table → upgrade CTA
  • Captured the web app window (no desktop chrome)
  • Auto zooms punched into the plan cards; weak markers deleted
  • Burn-in captions for LinkedIn; SRT kept for the docs embed
  • Exported H.264 for the homepage hero the same afternoon

Why it stuck

When the UI shifted two weeks later, they re-ran the same beat list instead of rebuilding a 30-track edit. The studio stayed the system of record for demos.

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