Case studies
SAAS LAUNCH·AUGUST 8, 2026
How a B2B SaaS team shipped a launch video in one afternoon
From beat list to local H.264 — auto zooms, captions, and a homepage-ready cut without a motion designer on call.
B2B analytics team·6 min read
- Homepage hero in < 1 day
- Captions for mute social
- Local MP4, no cloud encode

A mid-stage analytics SaaS needed a launch cut for a billing redesign. Design was busy. Marketing had a beat list — not a Premiere timeline. They used Screen Beaver on Windows: record the walkthrough, let auto polish land, caption, export locally.
The workflow
- Wrote 7 beats: problem → new pricing table → upgrade CTA
- Captured the web app window (no desktop chrome)
- Auto zooms punched into the plan cards; weak markers deleted
- Burn-in captions for LinkedIn; SRT kept for the docs embed
- Exported H.264 for the homepage hero the same afternoon
Why it stuck
When the UI shifted two weeks later, they re-ran the same beat list instead of rebuilding a 30-track edit. The studio stayed the system of record for demos.
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